Job Postings
Business Development Representative — Pipeline & Market Expansion
remote
Toronto, Ontario, Canada .
full-time . April 2, 2026
Toronto, Ontario, Canada .
full-time . April 2, 2026
Description
About eState Planner
eState Planner is on a mission to improve estate planning for Canadians by empowering professionals with modern, secure tools.
Our platform helps legal and financial professionals deliver a more client-focused experience while improving efficiency and accuracy. Built with deep domain expertise, eState Planner combines intelligent, rule-based technology with a user-friendly interface to support the drafting of both simple and complex estate plans.
About the role
We’re looking for a junior Business Development Representative (BDR) to help us scale our pipeline and expand into new markets.
This is a high-impact, entry-level role for someone early in their career who wants to break into SaaS and learn how modern sales teams operate.
You’ll play a key role across both:
- Pipeline generation (supporting and qualifying inbound demand)
- Market expansion (prospecting into new segments like law firms and financial advisors)
You’ll work closely with our Growth team (Sales, Marketing, and CX) and gain exposure across the full customer journey.
What you’ll do
- Prospect and generate new leads through outbound efforts (calls, emails, LinkedIn)
- Research and identify target accounts across legal and financial services
- Book meetings and product demos for Account Executives
- Collaborate with Marketing on campaigns, messaging, and outbound strategies
- Test and iterate on prospecting approaches as we enter new markets
- Attend and represent eState Planner at sponsored events and conferences
- Build relationships with prospects and maintain consistent follow-ups
- Track activity and manage pipeline in HubSpot
- Report on key metrics and pipeline contribution
What we’re looking for
- 1–3 years of experience in sales, customer-facing roles, or similar
- Strong communication skills (written and verbal)
- Comfortable with (or willing to learn) outbound prospecting and cold outreach
- Highly motivated, curious, and eager to learn
- Organized and able to manage multiple conversations at once
- Interest in SaaS, startups, or fintech/legaltech
- Experience with HubSpot or a CRM is a plus (not required)
Compensation & Benefits
- Base salary: $40,000 – $50,000 CAD
- On-target earnings (OTE): $55,000 – $65,000 CAD
- Opportunity to increase earnings as you ramp and exceed targets
Growth & Career Path
This role is designed as a launchpad into a long-term career in tech.
High performers will have opportunities to grow into:
- Senior BDR / SDR roles
- Account Executive (closing roles)
- Customer Success / Account Management
Why join us
- Fully remote role with flexibility
- Be part of a growing company at an exciting stage
- Work closely with a cross-functional Growth team
- Learn how to build a pipeline and scale outbound from the ground up
- Make a real impact on how we grow
Our commitment
eState Planner is an equal opportunity employer. We believe diverse teams build better companies and are committed to creating an inclusive environment for all.
Compensation
$40,000.00 - $55,000.00 per year